If you’ve followed The Just Brand over the past few years, you know that many of our best ideas don’t begin with a grand plan. They begin quietly — in small experiments, on the floor of our Mystic store, in conversations with customers, or in the simple act of trying something new.

Just Photo Booths is one of those ideas.
And today, it officially becomes its own venture.

How It Started

In early 2024, we installed a small photo booth in our Mystic, Connecticut location. It wasn’t meant to be anything more than a fun moment for visitors — a simple way to capture a memory of a day by the water. But within the first week, something became clear: people loved it.

Families lined up. Visitors took photos before heading to the Seaport. Couples stopped in just to use it. And while we expected smiles, we didn’t expect the impact on the business: increased foot traffic, time spent in the store, new conversations, renewed interest in our brand, and a steady stream of new email subscribers.

So we built one for our Portsmouth, New Hampshire store.
The results were even stronger.

By midsummer, it was obvious that this wasn’t just a nice-to-have addition — it was becoming a core part of the in-store experience.

Why Photo Booths?

If you step back and look at the modern retail landscape, you’ll notice something: brands that create memorable moments win. Not through gimmicks, but through experiences worth sharing and returning to.

A well-designed photo booth does exactly that:

• It gives people a reason to step inside.

• It makes the store feel alive and human.

• It captures organic, authentic content connected to your brand.

• And it turns a single visit into an ongoing relationship through email capture.

The more we saw customers engaging with it — laughing, posing, tagging us online — the more we realized this wasn’t just an add-on to The Just Brand. It was a service we could offer to other brands, retailers, events, and destinations who care about connection as much as we do.

The Birth of a New Venture

Today, Just Photo Booths officially spins out as its own standalone company — built within The Just Brand, but designed to serve a broader community.

What is Just Photo Booths?

It’s a premium experiential photo booth platform that installs cleanly into:

• Retail stores

• Museums

• Aquariums

• Universities

• Hospitality spaces

• Events and seasonal pop-ups

Each booth is custom-branded, beautifully designed, and crafted to blend into its environment — not as a machine, but as part of the space.

And behind the fun, there’s strategy: our booths consistently drive measurable uplifts in foot traffic, increase time spent on-site, and capture thousands of new emails for our partners’ marketing funnels.

Built in New England. Designed for the Future.

Although we’re expanding this service across New England and beyond, the heart of this idea comes from the same place so many of our ideas do: our small coastal stores, the customers who walk through our doors, and the joy they bring with them.

Just Photo Booths is our way of taking that joy — that spark — and sharing it with places far outside our own walls.

What’s Next

We’re already in conversations with retailers, museums, and destinations across the region who are looking for new ways to connect with their visitors. And we’re excited to share more installations, more stories, and more behind-the-scenes moments in the months ahead.

If your organization is interested in exploring a custom photo booth experience, you can visit our new site at justbooths.photos — or reach out directly.

Thank you for being part of every chapter we build.
This next one is going to be fun.

— The Just Brand Team