Just Mystic Editorial

Little ones deserve the best, and The Just Brand has leaned into that with its growing lineup for toddlers and kids under both the Mystic and Ports...

Fall is the perfect time to refresh your wardrobe, and The Just Brand—home to Just Mystic and Just Portsmouth—has dropped some standout new arrival...

For the third summer in a row, Just Mystic is proud to partner with Project Oceanology—or “Project O,” as most locals know it—to create fun and mem...

Summer nights are better with good music, great bites, and even better company. That’s why we’re kicking off Portsmouth Social Club...a brand-new F...

Just Portsmouth is officially open! Join us on August 1st for a grand opening celebration featuring local food, drinks, music, and community cheer.

Summer just got a whole lot groovier at Just Mystic! We’re excited to welcome local favorite DJ Joe Smith to the shop for a series of feel-good Sat...

We’re thrilled to announce a new collaboration that brings a little New England hometown pride to both the shoreline and the suburbs. Just Mystic h...

Summer is heating up—and so are the shelves at Just Mystic. We’ve just dropped a fresh batch of new arrivals designed to keep you (and your pup) co...

We’re thrilled to announce the opening of Just Portsmouth, the second location under the Just Brand umbrella, following the success of our flagship...

Looking for the perfect Mother’s Day gift? Our new pink MYSTIC intarsia sweater is as cozy, thoughtful, and beautiful as the women who wear it. Des...