Just Mystic Editorial

2025 was a year of building — new spaces, stronger partnerships, refined products, and a more intentional way forward.

If you’ve followed The Just Brand over the past few years, you know that many of our best ideas don’t begin with a grand plan. They begin quietly —...

On October 9th, 2021, we launched what was then Just Mystic—a passion project born by the water, inspired by coastal life, simple design, and commu...

Cover photo by Peter James Eisenhaure on Unsplash Fall in New England means crisp mornings, cozy afternoons, and layers you actually look forward t...

Little ones deserve the best, and The Just Brand has leaned into that with its growing lineup for toddlers and kids under both the Mystic and Ports...

Fall is the perfect time to refresh your wardrobe, and The Just Brand—home to Just Mystic and Just Portsmouth—has dropped some standout new arrival...

For the third summer in a row, Just Mystic is proud to partner with Project Oceanology—or “Project O,” as most locals know it—to create fun and mem...

Summer nights are better with good music, great bites, and even better company. That’s why we’re kicking off Portsmouth Social Club...a brand-new F...

Just Portsmouth is officially open! Join us on August 1st for a grand opening celebration featuring local food, drinks, music, and community cheer.

Summer just got a whole lot groovier at Just Mystic! We’re excited to welcome local favorite DJ Joe Smith to the shop for a series of feel-good Sat...